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Brand identity design system laid out across print materials
Case Study

Complete Brand Identity System

Full rebrand for a 40-year-old steel manufacturer — identity, packaging, signage, technical literature and a 90-page brand system.

  • Branding
  • Print
  • Signage
  • Guidelines
Brand identity design system laid out across print materials
  • 140+

    Touchpoints

  • +58%

    Brand recall

  • 4 months

    Rollout

The brief

Full rebrand for a 40-year-old steel manufacturer — identity, packaging, signage, technical literature and a 90-page brand system.

Work was delivered in reviewed milestones with progress demonstrated at each stage. Documentation, training and a defined support SLA were included in handover, so the client’s own team could operate the system from day one.

Project details

  • ClientIronclad Steel
  • CategoryGraphic Design
  • Year2025
  • LocationPittsburgh, Pennsylvania

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